Global Opportunities Beyond the Radar

Surviving 9/11: The AirAsia Story

 

‘The oldest and strongest emotion of mankind is fear, and the oldest and strongest kind of fear is fear of the unknown.’

—H.P. Lovecraft

 

Danger. Crisis. Catastrophe.

Have you ever noticed how much the headlines seem to fixate on these issues?

But be careful about what you choose to digest and absorb. The news is not optimised for truth. It’s optimised for engagement.

This is why a negative headline gets 60% more clicks. And if that wasn’t enough, each additional scary word has a compounding effect, squeezing out even more mileage — 2.3% more clicks.

If your emotions are rattled, well, then the news has done its job.

Nowhere was this clearer than on September 11, 2021.

 

Source: Los Angeles Times

 

9/11 was a seismic event. A total event:

Now, you already know this. 2,977 people died on 9/11:

However, here’s what you might not know:

 

 

The birth of an airline legend

 

Source: Forbes

 

Now, here’s where our story takes a fascinating turn:

But Tony Fernandes pushed ahead anyway. He was not so easily shaken. Because where most people saw danger, he saw opportunity:

 

Source: AirAsia

 

Ultimately, Tony Fernandes was proven right:

 

 

Embrace contrarian thinking

 

Danger. Crisis. Catastrophe.

Have you ever noticed how much the headlines seem to fixate on these issues?

But be careful about what you choose to absorb and digest. The news is not optimised for truth. It’s optimised for engagement.

So, right now, here’s what you need to think about:

These are big questions. Critical questions. And if they are important to you, you need to act now. Please accept my exclusive invitation…

 


 

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Regards,

John Ling

Analyst, Wealth Morning

(This article is general in nature and should not be construed as any financial or investment advice. To obtain guidance for your specific situation, please seek independent financial advice.)

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