Credibility is everything if you’re a freelancer. That’s why you go out of your way to display examples of works or projects you’ve already completed to prove yourself and attract clients. Potential clients want to know you have what it takes to not only provide the service they need but that you’ll not give them trouble along the way. Since most freelancers work online, credibility is a key thing a potential client will look for, and you need to ensure that you have it. Here are some ways you can build credibility as a freelancer.
Get the necessary certifications
Prove to your potential clients that you’re a credible freelancer by getting all the necessary certifications to operate as a business. In other words, it’s advisable to operate more as a business entity than an individual looking for gigs. Getting an employee identification number (EIN) or tax ID number can enable you to do this and is highly recommended. An EIN can help you minimize risks, as businesses or individuals who hire freelancers may be required by law to file tax forms on their earnings. Most clients will ask you to submit and certify that you’re a taxpayer to meet this requirement. You can learn more about how to get a tax ID number.
Use simple and consistent rates
The rates you quote to your customers can affect your credibility. You don’t want to charge such high rates that you price yourself out of the market, and neither do you want to set such low rates that potential customers will associate it with the quality of your work. Take the time to do enough research and choose a simple but consistent rate for your service. Also, ensure that you don’t change your rates too often. Understandably, you want to be flexible enough with the rates you quote. However, changing them now and then will not help. Study the market to ensure your rates make sense and are not arbitrary.
Create a website and make it stand out
Potential clients will like to see examples or samples of your completed projects. This way, they can rate your level of qualification or suitability for the project they have. A great way to showcase all your work is to create a website and upload them there. However, don’t settle for just any website. You’re competing with freelancers searching for the same clients, and your competitors may also have websites. So, ensure that yours stands out. How? Make your website professional and inviting. Create and upload quality content that will attract visitors regularly.
Complete some projects
Perhaps you just started your freelancing journey and haven’t had any clients yet. How do you exhibit a portfolio on your website? You don’t need to wait for your first gig to create a project. If you’re a writer, for example, write engaging content on subjects you think will attract potential clients and publish them on your website. If you’re a video content creator or photographer, imagine what a top-level client will need in a photographer or videographer and create projects like that.
(Disclaimer: This content is a partnered post. This material is provided as news and general information. It should not be construed as an endorsement of any investment service. The opinions expressed are the personal views and experience of the author, and no recommendation is made.)